Now I want to start out, right from the start, I am by no means an expert in the “successful YouTube Channel” field. But lately I have been doing a great deal of research on the subject. It is research that I want to share with you. And I am pretty sure though my niche is Disney, that these tips will work, even if you do not want to become a Disney YouTuber.
YouTube has become so popular! I can’t tell you how many times in the past couple of years I have asked myself, “What did we do before YouTube?” I mean really? I have looked up plenty of how to videos. From how to get a fast pass at Disney to how to change a battery in my van. It is all there on YouTube! Isn’t that amazing? When it comes to visual content, YouTube is definitely up there! I know Instagram and Pinterest are also, but it is just not the same. If you want to know how to do something, visit someplace, need tips on how to find the best restaurant, YouTube is your answer!
So you have started a YouTube Channel or are seriously considering starting one, what do you do now? I mean you are starting the channel so you can share with the world right? So just how do you do that?
Here are 7 Tips on How to be a successful You Tube Channel.
#1 – Do it for the fun of it, not for the statistics
For starters you are doing this because you enjoy doing it. People want to see that. And trust me when you are watching a YouTube channel that is just doing it to get viewers, you know it. Many people who have viral videos blow up the internet, never have a follow up success youtube video.
You want your passion and your knowledge to lead.
If you watch any of the big YouTubers you will soon notice that one of the things they all say was that their success took them by surprise. They were doing something they enjoyed doing and the success was just a by-product.
#2 – You can’t go by the saying “build it and they will come”
Ok I never actually saw Field of Dreams, but every one has heard that saying. I think in YouTube speak that would be “Record it and they will watch”. We all wish it were that easy, but it just isn’t.
Hitting record and uploading to YouTube may be how it all started, but now there is so much more. And I do mean SO MUCH MORE. You have to learn editing, and marketing and social media. You have to become a brand. Notice how I said YOU have to become a brand and not the you have to brand yourself. More on that later.
#3 Be Social
Many YouTubers are introverts. Raise your hand if you are. This is a way to safely come out from behind the curtain, well, maybe not so safe, but it is still a way to become not so introverted.
You have made wonderful content, now you need to get the world to see it. YOU are the face of that content. You have to claim it. You are the face of your channel, now you have to bring it across all the social media platforms. From Facebook, Twitter and Instagram, get out there! Let them see your face/brand and let them get to know you, so those people want to come and watch your content!
#4 Ask for interaction
So to be a successful YouTube channel you have to have interaction with your viewers. Things like thumbs up, subscribes, and (here is the big one) comments! But let’s face it, you are becoming familiar with YouTube protocol, which says to do all these things, the average YouTube view has no idea! They are watching your content for entertainment, to learn something, or maybe your thumbnail caught their attention and they just wanted to watch.
You have to ask for that comment! Just a simple, “Do you all like the purple or pink one? Leave a comment below and let me know”. Then they actually have something with which to build a comment!
Remind your viewers to subscribe and give you a thumbs up. They need to know that you want them to do that. And I would suggest you do this at the beginning. Unfortunately most viewers don’t watch ’till the very end. Just a fact of life.
#5 Be Consistent
So you have this dream of being a huge YouTuber! You have tons of ideas flowing through your brain on what to make videos content. You start out putting out 3 videos a week. You’re off to a great start! But then…
You don’t get the subscribers you were expecting. The views just don’t happen, so the content slows down. You put out a video when you feel the urge. Maybe one week you skip and then next you do one, and then it is a whole month until your next video.
To be honest, YouTube and your subscribers, don’t appreciate this. They want to know that you are putting content out every Monday morning at 9AM sharp. YouTube will reward you, by suggesting your video and you will be building a loyal subscriber base.
#6 Don’t just mingle with your peers
I adore Disney YouTubers! I belong to several groups and they are marvelous people. And yes, they are considered my target market! But, you need to get out of that peer group and look for other subscribers and viewers. You can’t just depend on your peers to support your dreams, after all they are supporting their own dreams.
While they are wonderful to bounce ideas off of, you need to go out in the world and find your audience. We are back to the Social thing again aren’t we? This all just kind of circles around.
#7 Teach something
The best way to get to be a successful YouTube Channel? Show people how to do something! Tons of big Disney YouTubers are doing this. Look at The Tim Tracker. You may think he isn’t really teaching something, but he is. He is showing you all sorts of things to do at Disney and all of Florida that you may have not known before. Would you really have had a Cheeseburger Egg Roll at Magic Kingdom if it wasn’t for him? The same goes with Disney Food Blog. We all go there when we need to know about Disney food, and of course they deliver!
There are always things that you can share your knowledge on and to teach. Even if you don’t view it as teaching, sharing of knowledge is teaching.
BONUS – Don’t compete or compare yourself to the big YouTubers
If you are here reading this then you are looking for how to build your following, subscriber and views. When you compare your views with their you are just going down a road that you just don’t want to go down. They aren’t your competition, they are your inspiration.
Watch what they do and how they do it. Don’t copy them, but do use them as an example and something to aspire. Let them be your inspiration.
Who to Follow!
Sunny Lenarduzzi — If you only follow one YouTube Guru, this is the one to watch! She has so much information available. Yes, she does offer a course! But to be honest I am still implementing all her free tips and tricks!
Amy Landino – Vlog like a Boss is her book, and trust me when I say it is well worth the read! Her latest stuff is all about getting this life you want! Love AmyTV!
So that was my 7 tips on how to be a successful YouTube channel with a little Disney thrown in there. Which tip did you find most applied to you? Which one are you going to apply to making a successful YouTube Channel? Leave your comment below!