Should I blog for my creative business?
I know when you read the title of this post “Should I blog for my creative business?” you may have had a few reactions.
One may have been one of curiosity. I get a lot of questions about blogging. Should I? How do I start? Is it hard? And I promise to get to those questions in a future post.
The second reaction may be that you just can’t add one more thing to your to-do list. Trust me I know you have a lot to do to get your creative business working each day. And I would not add another thing to your list if I didn’t think it was really important.
The third reaction may be that it is something that is just technically over your head. For those people, I will be posting a list of videos that will help you get started. It really isn’t hard. I plan to post tutorials on how to blog. That would be what is on my to-do list. And if you have any questions feel free to post them!
If you have a creative business or any business at all, you really should be blogging. You don’t have to call it blogging of course. It doesn’t have to be a daily thing or even a weekly thing. It just needs to be a thing.
Here are 7 reasons that your creative business needs to have a blog.
It helps you connect with your customers.
The #1 reason you should be blogging should be about your customers, or readers and potential customers. Make the blog about them. Connect with them on a level that you can’t by just trying to sell them something. People will buy more readily from someone they know. They want to know you on a personal level not just as a brand. Use your blog to reach out and connect with them. Let them know that there is a real person behind that business logo.
2. Build your followers and customers.
If you are running an Etsy shop you may be using SEO and featured listings to bring in customers. Etsy is not the only place people are looking to find you though. People who don’t go to Etsy search the web for content. By having your blog a potential customer may find you. You may publish just what they were looking for on your blog and that is the way that they find you. You can funnel people to your blog from your social media all the time building that list of loyal followers and customers.
3. Become an expert in your niche/industry
By sharing content in your field you will establish that you are a leader and an expert in your industry. Now I am not saying you have to give away your secret recipe or anything, but sharing your creative process and your knowledge will give you that authority or standing if you will in your industry. It shows you know what you are talking about and that you have a passion for what you do.
4. You become a real person to your audience.
So many people want to stop supporting big box stores, but in turn, they want to know that they are purchasing from a real person and not just an entity that is importing and selling in a massive way. They want to get to know the person. They want to know that you are a real person. Having a blog and sharing gets that connection to your customer.
5. You can use your blog to promote your Etsy shop or your online store, regardless of where it is.
You can promote just an item, a new product line, or your whole shop. It is up to you. Maybe you have come up with a line for baby headbands that you really want your customers to know how you came up with the idea so they will fall in love with them. Blog about it. Post pictures of you actually making the product. Put in pictures of you handing off the packages to the post office. Do all this and link to the item in Etsy. It gets your reader/customer interested in the product and wanting to purchase it themselves.
6. Your blog allows you to create a community.
Your readers, customers, and/or followers will start to comment and share what you blog. You can interact with them on your blog unlike you can on the Etsy platform. They will give you valuable insight. You will soon see emerge a community and you are part of that community! How cool is that? Those who are part of your community not only buy from you, but they share and encourage others to buy from you too!
7. Let your followers see your creative process.
Now if you have done any craft shows you know there are those in attendance that are only there to get ideas on how to make things and how things get done. Don’t be afraid of them. They will show up on your blog. Chance are there are instructions on how to do every craft somewhere on the internet. They may try to copy you if you post a how to post, but they will never be you. Showing your creative process and sharing your journey tells your story and helps you to connect with those customers who are customers. Those are the ones that you need to target and make even more enthusiastic about your product.
I hope you are now leaning more on the side of needing to blog and you now know the answer to that question, Should I blog? Remember the main reason is to connect with your customers. Make them a fan and a follower and not just a customer!
Product recommendations for this week!
From Rensch Nook
I love these stickers! I post them on every package that I send out! You want your customer to know that they are special and that you appreciate them, even before they even open their box of creative goodies!
From Amazon – full disclosure this is an affiliate link.
Photo Light Box For Jewellery and Small Items ( Size 9 x 9 x9.5″/ 22 x 22 x24cm ) with Two Backdrops Included by Cofunia Brand
I love this light box! It is ideal if you have small products. It folds up easily when you aren’t using it. The white sides are much more durable than tissue paper and the price at $12.99 is right on point!
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