Meet me at the water cooler
Wanna get some gossip at the water cooler?
But you don’t have a water cooler, you say. Well actually I do, it’s in the storage area. Just one of those things I really want to get rid of, but haven’t yet.
But what I am discussing here is a virtual water cool. There has been a lot of discussion lately on Twitter and places I hang out about social networking and the WAHM. The Marketing Sweetie even has a blog post relevant to this subject. I have written an article on Market What You Make about the need to network.
I have to admit, I am a member to quite a few of these social networks. Twitter mentioned above is my favorite, but I also have a myspace and a facebook that I use semi-regularly as well as the linkedin and Ryze.
So what are all these networking sites for? What use are they to you? ARE they any use to you.
I do think they each have potential, both good and bad.
Let’s talk about Twitter to start with
http://www.twitter.com is where you can sign up for an account. You follow people on twitter, they follow you. You can enter little snipits of what you are doing, a URL, anything that may interest you. There are all sorts of addons you can have. You see on every blog post I have “twit this”. That is a WP Plugin that allows you to twitter about my blog. It’s good for getting out there and being social. But…
It’s very social. I have used twitbit and now use Snitter. I follow a lot of WAHM. While the conversations can be entertaining and very informative, it can be down right distracting sometimes. I do enjoy snitter, as it can be set to run in the background and I can turn off the notifications when I need to work. That is key. When you need to work you need to turn off Twitter.
Over all I do enjoy Twitter and can see it as a great business tool and a social interaction that us WAHMs do need sometimes.
MySpace
Oh my where do I start? I have been on Myspace forever. It is a great way for me to stay connected to family, friends and I have some fellow writers I keep up with there. I can keep an eye on my kids MySpaces as well. They have them as private, so the only way I can “see” them is through being a member and their friend.
The only thing I have found useful for business there is when I blog or bulletin and refer it back to my business URL. That works sometimes, but not a whole lot. I don’t get a whole lot of traffic and it is mainly from people who I know in “real life” that think my online business ventures are a bit fruity. So while I see some people working MySpace for business, I don’t see the application for me at all. Other than to network and make connections.
I am rather new at facebook. I have to admit that I just don’t get that much at all. It is always asking me to download new applications to get something to work. I am not so keen on that at all.
I do though like that it has a type of feed reader, and I can keep up on blogs that others are writing, and while I have my business blog up there, I have not gotten any traffic from Facebook, I am probably doing something wrong in that world. I do see great potential there though. Unlike MySpace, Facebook is not viewed as a pickup place.
I should put in more time with the others, but lately I find it hard to get the work done I need to get done, let alone figure out some new social network system.
And that brings up another topic about social networking sites. They can take up HUGE blocks of time. And not just in the learning stage. We as WAHMs can only put 24 hours in our day. While this may be depressing for some, it is only fair. Its the same as the competition gets as well. These places and others can take all of your time and gobble it up if you aren’t careful.
Another point I would like to make is you can not rely on these and only these for your market and traffic. For starters it is unwise to put all your eggs into one basket. You find that Facebook is really working for you, that you have found your niche and it is doing great for you. What are you going to do the day it crashes? or heaven forbid that you get blocked or banned for a reason only Facebook knows? This has happened.
Some social networks we find the majority of friends are other WAHMs. If this is your target market well then great, if its not? Well you need to break out of that and go in search of your niche’s target market.
We often get stuck in our routines and our social patterns. Learn to get out, spread the wealth. Find your niche and your target market. Make them work with your social networking, not your social networking work with your target market. Social networks should be a nice add on, not the main source.
See there is a virtual water cooler! Now I just need to find that virtual coffee pot!





